WASTE MANAGEMENT & RECYCLING · EPR · STRATEGIC ALLIANCES

Anuroop
Banerjee.

Director — Customer Support & AlliancesAllied Waste Solutions

Building partnerships.
Delivering responsible recycling.

I connect producers, recyclers and teams to turn EPR commitments into coordinated action, strong partnerships and responsible resource recovery.

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RECYCLING · RESPONSIBILITY · RELATIONSHIPSExplore my focus areas

Director — Customer Support & AlliancesAllied Waste Solutions Delhi NCR, India

01 / ABOUT

Policy. People.
Practical progress.

With 11+ years of professional experience across financial services and waste management, I bring together commercial understanding, operational coordination and customer relationships. From understanding producer obligations to aligning collection, recycling and customer expectations, I focus on making the moving parts work together.

At Allied Waste Solutions, I work across customer support and alliances, with experience spanning extended producer responsibility (EPR), asset recovery, recycling partnerships and sustainability programmes.

Allied Waste Solutions Pvt. Ltd.

Customer support, alliances, EPR and compliance coordination.

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02 / AREAS OF FOCUS

A connected view
of circularity.

Producer responsibility

EPR planning, compliance coordination and execution across e-waste, plastic, battery and tyre waste streams.

POLICY → PRACTICE

Recycling & resource recovery

Collection and channelisation, recycling processes, IT asset disposition and the recovery of value from end-of-life materials.

MATERIAL → VALUE

Customer relationships & alliances

Connecting producers, recyclers and partners through clear communication, coordinated operations and dependable follow-through.

PEOPLE → PROGRESS

Sustainability communication

Making waste policy and circular economy ideas accessible through industry perspectives, digital content and awareness initiatives.

INSIGHT → ACTION

03 / IMPACT STORIES

Responsibility,
put into practice.

Community collection, customer programmes and the partnerships that connect them.

COMMUNITY & ENVIRONMENT

Casio India
Recycle Responsibly

Delhi NCR · March–April 2025

Bringing responsible disposal
closer to the community.

For a household holding on to unused electronics, awareness is only one part of the answer. The other is a practical way to hand them over. Casio India’s Recycle Responsibly campaign brought these two needs together through neighbourhood outreach and mobile e-waste collection.

With SHEOWS as the implementing NGO and Allied Waste Solutions as the on-ground execution partner, the campaign combined seven collection vehicles with community engagement across Delhi, Gurugram, Noida, Ghaziabad, Faridabad and Greater Noida. AWS’s remit covered outreach, logistics and compliance coordination.

Recycle Responsibly e-waste collection vehicle displaying Casio, SHEOWS, Allied Waste Solutions and Onika campaign branding — A mobile collection point for the Recycle Responsibly campaign.

5,488.63 kg

E-waste collected

Cities covered

Collection vehicles

COLLECTION FOOTPRINT

Six cities. One shared effort.

E-waste collected by city · kilograms

Faridabad1,412.80

Greater Noida1,241.75

Delhi1,223.83

Noida819.40

Ghaziabad605.35

Gurugram185.50

The practical impact: residents had an accessible collection route, supported by a coordinated campaign and a city-wise record of the material received.

These are shared programme outcomes, not individual performance figures.

COMMUNITY ACTION

Casio India
Beach cleanup

Recycle Responsibly

Coming together
for a cleaner coastline.

Casio India’s Recycle Responsibly beach-cleanup drive brought volunteers together to collect litter along the shoreline. This campaign film captures the shared effort and the people putting environmental awareness into action.

Recycle Responsibly · Beach-cleanup campaign film · 2 min 23 sec

CUSTOMER ALLIANCES

Asset recovery
programme development

2026

Giving usable products
a route back into circulation.

A watch repairer at his workbench in Goa — Illustrative photograph of watch repair in Goa. Photo: SerChevalerie / Wikimedia Commons · CC0.

An asset recovery programme must connect stock validation, product readiness and an appropriate route for reuse. In a customer engagement, I helped develop the reverse commerce and asset recovery approach, coordinated agreement documentation, and communicated progress as the programme moved into execution.

The programme progressed through inspection, repairs and battery replacement, with functional products distributed through awareness activities, events and gifting channels. My contribution centred on customer alignment, progress reporting and the coordination needed to connect the commercial agreement with these activities.

Functional products returned to use through managed distribution channels, supported by customer reporting and programme coordination.

AWARENESS & ENGAGEMENT

Small Act, Big Impact

Programme initiation · 2026

Making waste responsibility
a continuing conversation.

Awareness needs to reach people in the settings where everyday disposal decisions happen. AWS’s Small Act, Big Impact brought e-waste, batteries, plastics and other waste streams into customer awareness programmes.

My involvement included customer communication on the programme’s initiation and the link between awareness activities and responsible waste management. The focus was on building participation around an understandable message.

Customer awareness programmes initiated, with communication spanning multiple waste streams.

FROM AWS AWARENESS & OUTREACH EVENTS