Director — Customer Support & AlliancesAllied Waste Solutions
Building partnerships.
Delivering responsible recycling.
I connect producers, recyclers and teams to turn EPR commitments into coordinated action, strong partnerships and responsible resource recovery.
With 11+ years of professional experience across financial services and waste management, I bring together commercial understanding, operational coordination and customer relationships. From understanding producer obligations to aligning collection, recycling and customer expectations, I focus on making the moving parts work together.
At Allied Waste Solutions, I work across customer support and alliances, with experience spanning extended producer responsibility (EPR), asset recovery, recycling partnerships and sustainability programmes.
Allied Waste Solutions supports producers with EPR compliance, collection planning and execution coordination. It also designs customised awareness and sustainability initiatives, including CSR programmes, connecting brands, institutions and communities through practical action.
Allied Waste Recycler brings together plant operations, recycling and resource recovery—turning collected waste into materials that can re-enter productive use.
EPR planning, compliance coordination and execution across e-waste, plastic, battery and tyre waste streams.
Collection and channelisation, recycling processes, IT asset disposition and the recovery of value from end-of-life materials.
Connecting producers, recyclers and partners through clear communication, coordinated operations and dependable follow-through.
Making waste policy and circular economy ideas accessible through industry perspectives, digital content and awareness initiatives.
Connecting brands, institutions and communities through awareness programmes, collection drives and coordinated environmental action.
Community collection, customer programmes and the partnerships that connect them.
Casio India
Recycle Responsibly
For a household holding on to unused electronics, awareness is only one part of the answer. The other is a practical way to hand them over. Casio India’s Recycle Responsibly campaign brought these two needs together through neighbourhood outreach and mobile e-waste collection.
With SHEOWS as the implementing NGO and Allied Waste Solutions as the on-ground execution partner, the campaign combined seven collection vehicles with community engagement across Delhi, Gurugram, Noida, Ghaziabad, Faridabad and Greater Noida. AWS’s remit covered outreach, logistics and compliance coordination.
E-waste collected
Cities covered
Collection vehicles
E-waste collected by city · kilograms
The practical impact: residents had an accessible collection route, supported by a coordinated campaign and a city-wise record of the material received.
These are shared programme outcomes, not individual performance figures.
Casio India
Beach cleanup
Casio India’s Recycle Responsibly beach-cleanup drive brought volunteers together to collect litter along the shoreline. This campaign film captures the shared effort and the people putting environmental awareness into action.
Asset recovery
programme development
An asset recovery programme must connect stock validation, product readiness and an appropriate route for reuse. In a customer engagement, I helped develop the reverse commerce and asset recovery approach, coordinated agreement documentation, and communicated progress as the programme moved into execution.
The programme progressed through inspection, repairs and battery replacement, with functional products distributed through awareness activities, events and gifting channels. My contribution centred on customer alignment, progress reporting and the coordination needed to connect the commercial agreement with these activities.
Functional products returned to use through managed distribution channels, supported by customer reporting and programme coordination.
Small Act, Big Impact
Programme initiation · 2026Awareness needs to reach people in the settings where everyday disposal decisions happen. AWS’s Small Act, Big Impact brought e-waste, batteries, plastics and other waste streams into customer awareness programmes.
My involvement included customer communication on the programme’s initiation and the link between awareness activities and responsible waste management. The focus was on building participation around an understandable message.
Customer awareness programmes initiated, with communication spanning multiple waste streams.
Durga Puja
Recycle Responsibly
Durga Puja brought a familiar community celebration and a practical environmental message together. Recycle Responsibly displays encouraged visitors to donate old electronics and make responsible disposal part of the festivities.
Briefs, articles and carousels on EPR, recycling and the people behind the work. Read the latest brief here or explore the original discussions on LinkedIn.
A comparison of the earlier framework and the September 2026 proposal, with waste-stream mappings and considerations for Indian recyclers and scrap buyers.
Read the brief (PDF)
A working synopsis of the proposed Uttarakhand digital deposit-refund framework, covering return infrastructure, producer responsibilities and implementation questions.
View carousel on LinkedIn 
How EPR connects budgeting, working capital and certificate validation—and what producers and finance teams need to prepare before execution.
View carousel on LinkedIn 
Why credible EPR reporting starts with an evidence chain linking waste source, custody, authorised processing, recovered outputs and their destination.
Read article on LinkedIn 
Meet Polly: a plastic bottle’s story that makes responsible disposal, recovery and the possibility of a second life easier to understand.
Read article on LinkedIn 
A personal reflection on the people and emotions behind professional life, looking beyond job titles and targets to growth and purpose.
Read article on LinkedIn A career spanning financial services and waste management, with customer relationships at its centre.
Director — Customer Support & Alliances
Allied Waste Solutions Pvt. Ltd.
Experience across recycling and financial services
Postgraduate management education for executives
Completed the 40-hour training course and passed the examination for each of the following management systems.
SQC Certification Services Pvt. Ltd. · Course dates: 20–24 January 2026 · Certificates issued: 21 February 2026.
Shared milestones, new beginnings and time together beyond the everyday.
For producer EPR execution, CSR and awareness programmes, recycling partnerships and AWR investment conversations.
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